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Controllers of Personal Information
Amazon Europe Core SARL, Amazon EU SARL, Amazon Services Europe SARL and Amazon Media EU SARL, all four at 38 avenue John F. Kennedy, L-1855, Luxembourg and Amazon Digital UK Limited of 1 Principal Place, Worship Street, London, EC2A 2FA, UK (together “Amazon Europe”) are data controllers of personal information collected and processed through Amazon Services.
What Personal Information About Customers Does Amazon Europe Collect?
- Information you give us: we receive and store any information you provide in relation to Amazon Services. Click here to see examples of what we collect. You can choose not to provide certain information but then you might not be able to take advantage of many of our Amazon Services.
- Automatic information: we automatically collect and store certain types of information about your use of Amazon Services including your interaction with content and services available through Amazon Services. Like many websites, we use cookies and other unique identifiers and we obtain certain types of information when your web browser or device accesses Amazon Services and other content served by or on behalf of Amazon Europe on other websites. Click here to see examples of what we collect.
- Information from other sources: we might receive information about you from other sources such as updated delivery and address information from our carriers, which we use to correct our records and deliver your next purchase more easily.
For What Purposes Does Amazon Europe Process Your Personal Information?
We process your personal information to operate, provide, and improve the Amazon Services that we offer our customers. These purposes include:
- Purchase and delivery of products and services. We use your personal information to take and handle orders, deliver products and services, process payments, and communicate with you about orders, products and services, and promotional offers.
- Provide, troubleshoot, and improve Amazon Services. We use your personal information to provide functionality, analyse performance, fix errors, and improve usability and effectiveness of the Amazon Services.
- Recommendations and personalisation. We use your personal information to recommend features, products, and services that might be of interest to you, identify your preferences, and personalise your experience with Amazon Services.
- Provide voice, image and camera services. When you use our voice, image and camera services, we process your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our Amazon services. For more information about Alexa voice services click here.
- Comply with legal obligations. In certain cases, we collect and use your personal information to comply with laws. For instance, we collect from sellers information regarding place of establishment and bank account information for identity verification and other purposes.
- Communicate with you. We use your personal information to communicate with you in relation to Amazon Services via different channels (e.g., by phone, email, chat).
- Advertising. We use your personal information to display interest-based ads for features, products, and services that might be of interest to you. To learn more, please read our Interest-Based Ads notice.
- Fraud prevention and credit risks. We process personal information to prevent and detect fraud and abuse in order to protect the security of our customers, Amazon Europe, and others. We may also use scoring methods to assess and manage credit risks.
- Purposes for which we seek your consent. We may also ask for your consent to process your personal information for a specific purpose that we communicate to you. When you consent to our processing your personal information for a specified purpose, you may withdraw your consent at any time and we will stop processing of your data for that purpose.
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